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Chapter 02 / Membership

Choose your level of practice.

This is not a content subscription. It is a training ritual — a daily discipline, coached weekly, measured honestly, and reviewed in person twice a year at the dojo. The price below buys structure, accountability, and the company of people who refuse to drift.

Every paid tier includes the full Shuhari curriculum, the private member network, and the biometric integration. The differences are depth of coaching, group size, and how often we put you on the mat in Brooklyn or Kyoto.

Not sure which tier fits? A coach will recommend one on a free 30-minute call. No pitch deck, no sales sequence.

Chapter 02.1 / The Four Tiers

Four levels. One method.

Pricing scales with coaching intensity and dojo access. All figures in USD, billed monthly. Annual plans save two months — request the link after enrolment.

I.

Initiate

For first-year practitioners building the daily ritual.

$240/ month

3-month minimum commitment.

  • Full Shuhari curriculum (Stages 1–2)
  • Biweekly 45-min 1:1 coaching
  • Weekly group drill on Saturdays
  • WHOOP and Oura integration
  • Member Slack & library access
  • One dojo retreat / year (travel separate)
Apply

II.

Practitioner

For working founders and competitive athletes.

$480/ month

6-month commitment. Most-chosen tier.

  • Full Shuhari curriculum (Stages 1–3)
  • Weekly 45-min 1:1 coaching
  • Two group drills / week
  • WHOOP and Oura integration
  • Quarterly 90-minute review with Sensei
  • Two dojo retreats / year
Apply

III.

Operator

For executives scaling a team or a season.

$960/ month

12-month commitment.

  • Full Shuhari curriculum (all four stages)
  • Weekly 60-min 1:1 coaching + on-call text
  • Priority group-drill placement
  • Custom biometric dashboards
  • Monthly 2-hour strategy session
  • Two dojo retreats / year, one in Kyoto
Apply

IV.

Sensei

Private, by invitation. Two client roster slots open per quarter.

By application

Annual retainer, cohort of 12.

  • Direct mentorship from Hiroshi Tendo
  • Weekly in-person or video sesshin
  • Custom curriculum written for one student
  • Biometric protocol designed weekly
  • Private Kyoto retreat, four days
  • Lifetime alumni seat at Sensei table
Request Introduction

Every tier includes lifetime alumni status on graduation: 11,400 graduates across 38 countries, with a private deal-flow and matchmaking channel.

Chapter 02.2 / What the Price Buys

Six concrete deliverables.

Membership is built around six moving parts. Each one is graded, scheduled, and reviewable — never left to motivation.

  1. 01

    The Shuhari Curriculum

    A four-stage method derived from the 14th-century martial code and rebuilt for knowledge work. Each stage has twelve weekly drills, a written manual, and a graded checkpoint. Used by 4,200+ paid members across 38 countries.

  2. 02

    WHOOP & Oura Integration

    Sleep, HRV, and strain scores flow into your coach dashboard weekly. We are the only platform pairing Bushido-derived virtue scoring with consumer-grade biometric data, so effort and recovery stay honest.

  3. 03

    Weekly Drills & Group Calls

    One to two live group sessions per week, recorded and transcribed. Practitioners run drills together in small cohorts of 8–12. No webinars, no audience of a thousand.

  4. 04

    Private Member Network

    A gated Slack of 320+ active monthly members and 11,400 lifetime alumni. Quiet by design. Founders, operators, and competitive athletes only — vetted on intake.

  5. 05

    Biannual Dojo Retreats

    Two in-person retreats per year at our Brooklyn or Kyoto dojos. Three days of floor work, paired drills, and graded review with a senior coach. Travel and lodging are not included.

  6. 06

    The Library & Written Record

    Every drill, manual, and member journal in a searchable archive. Your coach adds a written review every session — kept private to you and surfaced at quarterly checkpoints.

Chapter 02.3 / The Track Record

Measured, not promised.

92%

of members hit a stated goal within 90 days. Independently verified by Userfeed in Q1 2024.

4,200+

individual members trained since the program launched in 2017.

11,400

graduates in the lifetime alumni network, across 38 countries.

4.9/5

across 2,140 verified reviews on Trustpilot and G2, as of 2024.

Founded in 2017 by 3x All-Japan Kendo champion Sensei Hiroshi Tendo and ex-McKinsey strategist Lena Park. Backed by a $4.2M seed round led by Founder Collective in 2022.

Chapter 02.4 / A Member's Account

"I joined at Practitioner in the spring of 2023, three weeks after a failed fundraise. Ninety days in I had closed a $1.4M seed and PR'd my half-marathon by eleven minutes. The structure is what changed me, not the content — I had read the books already. Having a coach grade my weeks, and a room of people who refused to slip, made the difference between knowing and doing."

Portrait of Marta O., founder and Kaiyu Tendo Practitioner member.

Marta O.

Founder, climate-tech startup · Practitioner since 2023

Chapter 02.5 / The Next Step

Talk to a coach before you choose a tier.

The free 30-minute Strategy Call is the right move if you have a specific goal in mind — a promotion, a PR, a launch, a fight — and you want a coach to recommend the tier and the cadence that fits. It runs on Zoom, no slide deck, no follow-up sequence unless you ask for one.

Book Your Strategy Call

Prefer to write first? [email protected] · +1 (718) 555-0429